Build Your Personal Brand Before You Need It

Just my honest advice on Friday morning. 💁‍♂️

I often see (former) colleagues re-appearing on LinkedIn when they want to find a new job or a new mission. The thing is, what matters is not what you're sharing when you need something - it's what you shared before that.

Having the impression that you don't need it... is maybe the best reason to start. Because then, you would share your experiences and feedback without the pressure of getting this new job or that promotion. And automatically, your content will be more authentic. Your future self will thank you for that 😊

Just wondering "What did/will I do today that would have been helpful to read 2 years ago?" is a good way start to identify interesting topics... and then, just write / speak about it! It doesn't need to be perfect. It doesn't need to be top-notch quality. It just needs to be good enough to give you the energy to do it again next week. And get better with time.

This is how you build a personal brand in a steady and healthy way 😊