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Cookies

What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. Cookies are widely used to make websites work, or to work more efficiently, as well as to provide information to the site owners.

 

How do we use cookies?

The website www.hypeup.be uses Google Analytics, a web analysis service provided by Google, Inc. (“Google”), which helps us analyze how the site is used. To this end, Google Analytics uses cookies, which are text files placed on your computer.

 

The information generated by the cookies about your use of the site – standard internet log information (including your IP address) and visitor behavior information, all analyzed anonymously – is transmitted to Google, which stores it, including on servers located in the United States. We anonymize your IP address before sending it to Google.

In accordance with the EU–US Privacy Shield certification, Google states that it complies with the framework set out by the EU–US Privacy Shield. Google may transfer the information collected by Google Analytics to third parties when required by law, or when such third parties process the information on Google’s behalf.

 

The Google Analytics Terms of Service specify that Google does not link the data subject’s IP address to any other data held by Google.

 

You may refuse the use of Google Analytics cookies by downloading and installing the browser add-on for opting out of Google Analytics: Google Analytics Opt-out Browser Add-on.

 

Cookies are also used to determine whether the user has accepted (or refused) the use of cookies on the www.hypeup.be so that the question is not asked every time they visit the site.

The www.hypeup.be website may also use the Facebook Pixel, a service that allows the creation of targeted audiences for advertising on the Facebook social network. You can find all information regarding the use and storage of your data directly on Facebook’s website at: https://www.facebook.com/about/privacy/.

 

In accordance with the EU–US Privacy Shield certification, Facebook states that it complies with the framework set out by the EU–US Privacy Shield. Facebook may transfer the information collected by the Facebook Pixel to third parties when required by law, or when such third parties process the information on behalf of Facebook.

 

How to manage cookies?

You can manage and delete cookies as you wish. You can delete all cookies already stored on your computer and configure most browsers to prevent them from being saved: Learn more about cookies.

 

Managing cookies in your browser

Most browsers allow you to:

 

  • view the cookies that have been created and delete them individually;

  • block cookies created by third parties;

  • block cookies created by certain websites;

  • block all cookies, regardless of their source;

  • delete all cookies when you close your browser.

 

 

If you choose to delete your cookies, please be aware that any preferences you may have set will be lost. In addition, if you block all cookies, many websites (including ours) will no longer function properly, and video streaming will not be possible at all. For this reason, it is not recommended to block cookies when using our streaming services.

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